Your Strategic Partners

Independent advisory built on
expertise and transparency.

Rex Bearden

Managing Director

CIC CRM Licensed Attorney

Our Team

About Rex

Rex is an attorney turned consultant with more than a decade of experience in commercial insurance. Rex helps policyholders protect their assets, reduce risk, and simplify complex insurance programs. He brings clarity and precision to a field dominated by jargon and frustration to ensure his clients are informed and protected.

Rex’s career spans every aspect of risk and insurance. Prior to his consulting practice, Rex represented global insurers on complex coverage disputes as in-house and outside counsel. He also served as the claims director for a major insurance agency.

An Approach Built for Business Owners

At the heart of Rex’s work is a deep respect for his clients’ time and priorities. He focuses on providing practical solutions to the problems that keep business owners up at night—whether it’s an unclear renewal process, a denied claim, or concerns about whether their coverage truly fits their needs.

A Trusted Partner

Rex is a steady hand in a chaotic industry. His expertise comes from years of delivering results for businesses facing high-stakes challenges. Whether he’s reviewing policies or advocating for a claim, Rex’s priority is to ensure his clients are confident.

Fermin Gonzalez

Director of Strategy

Licensed Attorney

Connect on LinkedIn

Our Team

Multidisciplinary Strategy

Fermin joins Catalyze as a strategic consultant, leveraging a diverse background that intersects law, military leadership, and corporate consulting. While not an insurance broker, his value lies in his ability to see the bigger picture. He draws on international and cross-industry experience to help clients identify relevant patterns in complex situations and develop sustainable, long-term solutions.

At the Spiral Group, Fermin collaborated with executives on corporate strategy, policy, and business development within the construction and real estate sectors. He brings a "whole-person" approach to relationship building, fostering partnerships that drive efficiency across diverse teams.

Regulatory & Legal Insight

With a Juris Doctor and experience as Associate Claims Counsel for a major financial firm, Fermin is skilled in navigating complex regulatory environments. He has successfully collaborated with agencies ranging from the EPA and HUD to state-level commissions. He excels at analyzing statutory frameworks and assessing risk, ensuring that strategic initiatives remain compliant while maximizing operational freedom.

Leadership & Execution

Fermin’s approach to consulting is grounded in his service as a Platoon Leader and Executive Officer in the U.S. Army. He is an expert in breaking down high-level strategic objectives into actionable plans with measurable goals. His ability to manage resources and mitigate risk in high-stakes environments translates directly to helping businesses execute complex operations with confidence.

Our Mission

Empowering businesses with clarity, confidence, and purpose.

Catalyze was formed with the goal of fundamentally restructuring the balance of power between policyholders, insurance companies, and insurance agents.

Fee-based consulting without conflicts
Transparent and stress-free process
Organizationally intensive approach

Our Vision

Redefining the mid-market insurance experience.

Our goal is to leverage technology and innovation to deliver exceptional, accessible, and scalable risk management solutions that rival global insurers.

Bridging the gap for policyholders
Bringing power back to smaller players
Scalable solutions through innovation

Why We Are Different

The Catalyze Advantage

True Independence

We don't sell insurance, meaning we sit entirely on your side of the table. Our fee-based model eliminates conflict of interest, ensuring every recommendation is solely for your benefit.

Technical Precision

Combining deep legal expertise with advanced insurance credentials, we read the fine print others miss. We translate complex policy language into clear, actionable business strategies.

Empowered Decisions

We don't just manage risk; we educate. Our approach transforms insurance from a confusing expense into a strategic asset, putting control firmly back in your hands.